hello 🙋🏻‍♀️

I'm Letícia.


My design journey started in the financial industry.

As a former financial analyst for 8+ years, this is how I have experienced user-centred principles:

✨ Creating visual financial presentations was always my favourite part of the job.
👥 Understanding my audience was crucial to delivering impactful work.
💡 Curating insights and helping lead executives to problem-solve always made me proud and fulfilled.
📈 Measuring profitable results taught me the power of data-backed decisions.

But, it wasn't enough for me.

Becoming a Product Designer.

As I landed in Toronto in 2019, I was also determined to migrate my career.

After some exploration, I'm forever grateful to have found the User Experience Design Diploma by BrainStation. Following my graduation, I had the pleasure of being a Teaching Assistant for the following cohort and giving back the knowledge and support I received as a student.

Being a Product Designer.

📍 Currently working in the accounting tech startup, I advocate for research-backed design decisions. Recently I've owned and executed the UX research strategy; as a result, it tripled a company's UX maturity*.

🎯 Very determined and eager to learn from everyone around me, I like to work in an agile environment with high-performing teams - and making long-lasting connections.

🛠 My go-to tool is Figma, but I'm also well versed in Sketch, Adobe XD and InVision.

👩🏻‍💻 My
 skills include UX Strategy, Design Thinking, Project Management, UX Research, User Interview, Usability Testing, Persona Development, User Stories, User Flows, Wireframes, Prototyping, Visual Design, Interaction Design, Design Systems, and UX Documentation.


*according to the NN/g scale

Outside my 9 to 5.

In my free time, you'll find me:

🌳 exploring the great outdoors
☕️ spending time with family and friends
🐶 taking my furry friends for a walk 
✈️ going somewhere new
📸 freezing all these moments!




let's work together!

© Letícia Thaís Moraes, 2022